Fall into Giving at PFG

October 2024

Join us this season as we embrace the spirit of giving, raising awareness, and raising funds in the fight against breast cancer. Jaime’s past campaigns have raised an impressive $37,517, and we’re excited to see what we can achieve together this year!

Pink Party Kickoff

Food, Fun, and Fundraising for the Fight Against Breast Cancer

We kicked off Jaime’s campaign in style with our Pink Party, which was an absolute blast! Guests indulged in unique, delicious food, danced to DJ Ketchup’s tunes, had fun in the photo booth, and enjoyed signature pink drinks. We’re looking forward to making an even greater impact this year—together, we can make a difference!

Don’t miss our Dinner Experience Raffle

A donation enters you for a chance to win a dining experience at 677 Prime, Toro, or Sea Smoke—or go all in for a combo ticket to enjoy all three!

Pink Drinks are Back!

Sip on "Pink Drinks," our specialty cocktails available at each location, with partial proceeds going to Jaime Ortiz's Men Wear Pink campaign.


Halloween Happy Hour at Toro Cantina

Celebrate Halloween with our new happy hour at Toro! Join us on Thursday, October 31st, for a spooky night filled with fun and all-night happy hour specials, not just at the bar but throughout the entire restaurant. Don’t miss out on the festivities!


677 Prime: Everything but the Turkey

It’s never too early to start thinking about the holidays. Back again by popular demand. Our Thanksgiving “Everything but the Turkey” packages. Enjoy a spread of sides, desserts, and all the festive fixings from 677 Prime, leaving you free to relax and savor the holiday without the hassle.

Place those orders and choose your pick up times. These packages will sell out fast!


Sea Smoke Waterfront Grill

Dive into our fall favorites

Fall is in the air, and we're ready to celebrate! Join us for our new fall drink specials that will warm your spirits. From now until the end of patio season, bring your pups along for our Sunday Yappy Hour on the patio, where good times and tail wags are always on the menu! Come sip, snack, and soak in all the autumn vibes with us. Keep an eye out for our fall menu, coming soon.


Up Next at Primary Food Group

Get ready to jingle all the way into a festive holiday season at our locations! Kick off your celebrations with a Thanksgiving Eve happy hour at Toro Cantina, Sea Smoke Waterfront Grill, and 677 Prime, where special drink prices and delicious bites await you. 

Planning a holiday gathering? Check out our fabulous party packages at Toro, designed to make your event seamless and unforgettable. And don’t forget to book your holiday celebration at 677 Prime—be sure to follow 677 Events for the latest updates and offerings! Plus, mark your calendars for our Black Friday and Cyber Monday specials.

Get ready to celebrate the holiday season with us and create lasting memories with family and friends! One day only, join us at Sea Smoke for a holiday entertaining cocktail class on Sunday, December 1st. More details to come, so stay tuned! Looking for family-friendly fun? Join us for our 2nd Annual Brunch with Santa at Toro Cantina on December 14th & 15th! That’s right, this year we’re offering TWO DAYS of festive cheer due to popular demand! Kids can enjoy a delightful meal and meet Santa himself. Reservations will fill up fast, so keep an eye on our socials for this announcement, and get ready to embrace the holiday spirit with us!

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Savor the Last Days of Summer with our End-Of-Season Features at Primary Food Group